Description of Services

1. Lead Qualifying/Inquiry Screening
2. Lead Generation
3. Product Selling/Product Introduction

1. Lead Qualifying/Inquiry Screening

Research and experience show that >53% of all advertising leads have no sales potential whatsoever. When you utilize this service, each lead is called, verified, and prioritized in terms of its potential for a sale before it goes to your sales force. The result: your sales people are closing business instead of spending time digging through a mountain of dubious leads to find the gems.

• Does your sales force grumble about the questionable leads they get from bingo and reader service cards? FACT: 53% of all reader service inquiries are completely lifeless and have no chance of ever becoming a sale.
• Are your sales leads piling up? Your staff not getting to them? FACT: In that pile are sales waiting to be closed.

If you answered yes to either of the above questions, we should talk.

Benefits of Steady, Consistent Lead Qualifying
Your sales force spends its valuable and more expensive time closing sales rather than wading through lifeless leads. You can reasonably expect a 15-20% immediate sales increase. Sales force morale stays higher because they are generating more income for you and for themselves.

Why E² Business Solutions Should be Your Vendor
We specialize in the high tech arenas (equipment, supplies, software, etc.), scientific instrumentation, and biomedical and are skilled at handling highly technical products. We are expert phone sleuths or detectives: we can find the right decision maker and accurately determine the decision process, time frame, and budgetary restrictions in any organization. Your sales people will go into a call armed with the information they need to close a sale. HOT leads (as defined by you) are called and/or faxed to you the same day they are received - no time lag or delay. Our monthly reports show you which advertising sources give you the biggest bang for your dollar. Selecting sources by just quantity of incoming raw leads generated can be costly if most of those leads turn out to be duds.

2. Lead Generation

You target the market you want to go after, a list is acquired and E² Business Solutions does the sleuthing to find who in the organization is interested in your product or service. We will then qualify the person according to whatever criteria you wish and give you leads with real sales potential.

Thinking about entering new markets or industries?
Telemarketing is a great way to probe new markets before committing large sums to advertising and launch campaigns. Test your hunch without giving away the store. We'll make the calls, find the appropriate person to talk with about your product or service, and find out where they are in their search for a product or service such as yours. We'll be the super-sleuths and find the need; your team gets to close the sale.

Wondering about where to obtain a targeted list?
You may provide the list or we can acquire one for you, carefully targeted and sorted to reach the industry you wish to pursue. Even without specific names of people within the organization, we will find the appropriate decision maker and have a substantive conversation with him or her. In other words, you point us in the general direction and we will provide as much depth and detail as you wish.

Worried about your product being too technical for an outside firm to work?
E² Business Solutions has extensive experience with very technical, cutting edge technologies and products as well as very expensive ones (instruments and machines up to five hundred thousand dollars each and software systems selling up to $10 million each) and we relish each new challenge. We've learned that very technical questions coming from a potential customer usually indicate a strong interest in purchasing and provides the perfect excuse to put your applications specialist/sales person in touch with them.

Let's talk...

E² Business Solutions are more than happy to spend some brainstorming time with you, exploring the various options open for generating new leads in new markets. If we can't do the job for you, we'll tell you that up front and, where possible, recommend someone who can. There are many ways to organize a business development campaign: some work, some don't. Our goal is to construct a plan that will work for you and which will yield the highest possible revenues for you in the shortest amount of time.

3. Product Selling/Product Introduction

We can take the selling all the way to writing the order, using either purchase orders or credit card numbers. We can also do a quick blitz to inform existing customers of a special promotion or new product availability